(c) Katja Stelz
This is my current favorite logo. I love the straight lines, I love the minimalism. And I meet Katja Stelz at a designer trade fair in Hanover and she tells me about the difference between sheep and goat and paints me a picture in the air of how sheep hair is all swirls and whorls and how goat hair is all orderly and straight.
All I did was ask what animal the pillows are made from, for I couldn’t place the smell. This is how story telling works: hands in the air, answering questions nobody asked.