TEACH & TRAIN

Letzte Woche habe ich mir rund 55 studentische 3-Minuten-Präsentationen angesehen, alle zu einem freigewählten Thema aus dem Bereich Gestaltung. 

Last week I evaluated 55 talks and slide sets. The topic was design or design related. You choose means you cannot complain it’s a boring topic.

Eine davon ist hängen geblieben. Der schlichten Folien wegen. Der deutlichen Veränderung zur Vorwoche (Weg-vom-Ich-hin-zum-Thema) wegen. Der präzisen sprachlichen Ausgestaltung wegen.

One talk stuck a little more than the others. Because of the plain slides. Because of the striking change from me to topic. Because of the precise language.

Dieser Vortrag verwendet das Stilmittel der Metapher, die stärker und wirkungsvoller ist als der gängige Wie-Vergleich. Überlassen Sie den Wie-Vergleich ambitionierten 19-jährigen Jungautoren.

This talk uses metaphors, not similes. A DJ is… not: A DJ is like… Leave the simile to 19-year-old aspiring authors.

All images © Patrick Walton/HAWK Hildesheim/Holzminden/Göttingen, Fakultät Gestaltung

• All slides ballpoint pen scribbles, scanned, postproduction in Photoshop.
• Idea: Using a familiar concept and putting it into a new context, enhancing meaning.
• Black background resembles vinyl.
• White scribbles resemble scratches on records.
• White font: Boston Traffic, 36 pt. Stamp like, as term DJ has been stamped/coined as something new.

Slides/Script (slightly edited)

The DJ as we all know him. But DJ is just a term, a phrase, an image.

A DJ is also a juggler. He creates a musical rhythm and flow to which people move.

A DJ is a mathematician. He adds up music and records and finds new solutions.

A DJ is a social worker. He communicates and creates relationships, sharing his records.

A DJ is an emotion designer. He creates a love brand, he thinks of and about his audience, he makes people happy. He creates a composition that touches peoples’ emotions.

A 3-minute presentation is like a single. It is over after one song, even if you would have liked to hear more.